About Us
AMA OIL® is dedicated, since 1984, to the design and manufacturing
of special street and racing lubricants. At the same time, the AMA RACING
OILS division is created, which specializes itself in high tech products
for mechanical competition.
• The experience gathered throughout
the years with our products in all the competitions in the sports’
calendar, made the development and positioning of the most important
line of lubricants and special products for motorcycling, possible.
• The impressive boost given to
AMA OIL® by its presence in high competition, national and international,
racing circuits in the subsequent years, plus the excellent market response,
gave way to a constant expansion for AMA®’s product offer;
its brandmark became an icon for every single motorcycle lover.
• A tight marketing product, excellent
packaging and a careful institutional communication policy focused mainly
on the user, and the effort to give the right answers to their needs
and preferences, made it possible, for AMA OIL®, to become, in a
short period of time, a true enterprise to which to look up to in a
highly competitive sector, due to the assembly of various global brands.
• At the same time and so as to
cover up the need to offer thorough assistance to drivers, whether professional
or amateur, AMA SUPPORT TEAM is created, providing technical support
in all circuits where motorcycles can be found, without discriminating
among the different racing shields.
• The sport’s successes and
the know-how carried to their products, boosted an impresive brand expansion,
which asked for the implementation of an extensive and professionalized
distributors’ network throughout the entire national territory
as well as a proper post-sales service.
• From 1997 on, AMA®’s
brand presence extends itself to markets in Brazil, Chile and Uruguay;
and from 2003 until today, the brand can be found also in Paraguay and
Bolivia.
• In Ezpeleta (a city in the outskirts
of Buenos Aires) AMA OIL® has a modern and technified blending facility,
a development and manufacturing laboratory, procedures to ensure the
produc’s quality and a permanent staff made of 45, highly qualified,
persons; all this makes it possible for all motorcycles users to trust
AMA® when it comes to chosing a lubricant.
• Nowadays, AMA®’s brand,
designs a wide range of lubricants and assistance products, which are
part of the MOTORCYCLES, NAVIGATION, GO-KARTS AUTOTRACTION and AMA RACING
OILS business units, which take care of the racing sports activity of
the mentioned units.
Words from the CEO
An Enterprise is not just an organization oriented to producing assets
and sevices as an exclusively economic activity. It goes beyond the
purely material stage and transforms itself, necessarily, into a clear
and defined expression of the particular “vision” that the
entrepeneur, taking the risk, has pictured in his mind for the adventure,
and it can’t be any different from that of its own life plan.
Therefore, each product, each machine and the history of the enterprise
itself, explain that way of feeling things.
But that alone isn’t enough to define an enterprise. It’s
necessary that the whole organization bears in mind which is its “mission”,
and that is solely the entrepeneur’s responsibility.
To manufacture products and services, each day, that not only fulfill
the user’s needs (that who has prefered us from among others),
but that also surprise him, going beyond his expectations; to also respect
the environment with the proper manufacturing practices and sending,
by means of that, a constant, coherent message of awareness to the community,
and last but not least, to provide for the internal costumer –our
human asset-, the possibility to express his creativity and capabilities
whithin the bounds of mutual respect and of communion with enterprise’s
“mission” objectives.
To watch AMA OIL grow with each passing day, renews my entrepeneural
commitment with our users, our people, our community and myself.-
Franco Marinaro
CEO
